The Tailgate Podcast: Marketing for Hunting and Angling Brands

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Wes Siler on Challenging Entrenched Industry Beliefs

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Editors are some of the most powerful voices shaping our industry. Their far-reaching media platforms wield a strong influence on how we think, talk, look, and behave. That includes how brands show up in the world. Yet new voices that challenge entrenched beliefs and industry party line are often met with hostility.

One editor who isn’t afraid to court controversy with strong, often contrarian opinions is Wes Siler, Editor of Indefinitely Wild for Outside Magazine.

We recently sat down with Wes to discuss his unapologetic take on the rhetoric, marketing, influencers, and many other elements dominating our industry. Wes doesn’t pull punches, he speaks his mind, and he’s certainly one of our more controversial guests to date. Whether you agree with him or not, you sure as hell can’t ignore him.

Note: This is our least family-friendly show. This episode has profanity and some “adult situations” as they say in TV land.

Learn more about The Tailgate Podcast.


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