FEATURED EPISODE

Tom McGuane on the Elements of a Great Story (and Brand Story)

We all want our brand story to connect emotionally and inspire a rabid fan base. Tom McGuane shares his secrets on where you can uncover deeper insights that inspire your audience. How you can build stories that change their view of your brand and the world forever. And ways your brand can mean far more than the things you make and sell. Tom even throws in his thoughtful and candid take on our industry.

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ABOUT THE PODCAST

Hosts Andy and Bill are two passionate outdoorsmen and marketers behind some of the world's largest brands. They’ve spent hours on the tailgate after long days in the wild comparing notes on ways hunting and angling brands show up in the world.

Now Andy and Bill return to the tailgate with the best minds in the outdoor industry to tackle the big marketing questions. What are the best creative ideas re-shaping our industry? How can hunting and angling brands bridge the gap to larger outdoor audiences? What are some new insights into old problems that keep our industry up at night? And how can we all move past the dug-in or played-out thinking that blocks fresh voices, growth strategies, new audiences, and more inventive creative ideas? Together with their guests, Andy and Bill poke the industry bear to help brands build longer tables not taller fences.

Are you in the marketing trenches building the next great outdoor brand? This is the jargon-free, straight-talking podcast you’re looking for. 

Sim Whatley and James Elledge Hit All the Right Notes with Duck Camp

HOSTED BY ANDY AND BILL

There’s a deluge of new hunting and angling brands bursting onto the scene. Most fall either on the hunting side or the angling side and few bridge that stubborn gap between the two to win the hearts and minds of both. Let alone do it well.

One brand that does gets it right is Duck Camp. A truly modern, direct-to-consumer brand out there on the racetrack.

We recently sat down with the talented minds behind Duck Camp at their headquarters in Austin, TX and covered a lot of ground. Sim Whatley, founder, and James Elledge, partner and head of marketing, took us through the entire Duck Camp who, what, where, and why.

After listening to their passion for new outdoor voices and ideas, innovative thinking, and belief in more boots-on-ground, personable marketing, you’ll see why. They’re the brand you want to have a beer with.

Joe Genzel, Associate Editor at Outdoor Life, on the Current State of the Industry

HOSTED BY ANDY AND BILL

Joe Genzel is a fresh voice for Outdoor Life, one of the most venerable publications in the world of hunting and angling. With his talented editorial team, Joe is working to evolve traditional hunting and angling narratives and reshape them for today’s modern audience.

Joe shares his take on our industry, influencers, marketing, the role Outdoor Life plays in our world, and other forces shaping the future of hunting and angling for generations to come.