Ross Copperman and Kevin Harlander on First Lite’s “People as Brand” Approach
Outside of magazines and celebrity hunters and anglers, high-performance apparel brands are some of the most influential voices in the industry. Few show up with unwavering conviction and sense of purpose like First Lite. We recently sat down with Ross Copperman, President, and Kevin Harlander, Community Manager and Brand Partnership Lead, to get an inside look at the company and brand.
In this special edition of The Tailgate Podcast, we’re coming to you from First Lite’s backyard in beautiful Sun Valley, Idaho. Their remarkable brand is the sum of their talented people and evolves with each new hire. Their deep knowledge bench about the true needs of hunters is reflected in every inch of the brand experience. From the products they make, the people they hire, their creative work in the marketplace – right down to their customer service on a live webchat. If you’re not a rabid fan of this brand already, you will be after hearing their story.
Learn more about The Tailgate Podcast.