Matt Evans on the Changing Size and State of Our Industry
The hunting and angling industry is a wild ride these days. New brands, new voices, and new ideas are elbowing their way toward the forefront of consumers’ hearts and minds. The first step in taking advantage of all the opportunities this new era provides? Take a step back and truly understand the current size and state of our industry. And know the specific reasons for any and all shifts, good or otherwise. Is our hunting audience shrinking while our angler audience is skyrocketing? Who are some new audiences we can talk to so we can grow our reach and revenue streams? We sit down with Matt Evans, 30-year consumer and product researcher inside the outdoor industry, to lay it all out for us in crayon-simple terms.
Matt Evans is a professional market researcher who has over 30 years of experience focusing on retail and market environments. He specializes in outdoor, athletic apparel and footwear markets and has worked for major brands such as Pearl Izumi, Descente Athletic and Crocs.
*All research data referenced is in the public domain and not proprietary to any one brand. For obvious legal and confidential reasons.
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