K.C. Walsh, Executive Chairman of Simms Fishing, on Brand Values
Simms is a legendary brand that not only reinvented waders, their talented team gave professional guides and hardcore anglers the bomber gear needed to go further, stay out longer, in the toughest weather Mother Nature can dish out. They added more days to an angler’s season. Yet they’re a brand that means far more than the products they make. And today we hear that story.
In this episode, we sit down with K.C. Walsh, Simms owner and Executive Chairman, to hear more about his company’s culture, values, conservation efforts, talented team, and how those important company elements are the starting points for their brand marketing.
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