Jamie Reilly on Using Your Purpose to Build a Lifestyle Brand
You make great products. Your audience knows you make great products. But how do you make the brave leap to become a true lifestyle brand? One that’s meaningful and authentic? On this episode, we’re joined by Jamie Reilly, VP Global Creative at Vans® to compare notes, share ideas on reaching the elusive youth audience, and hear more about what he’s building at Vans®. One of the most legendary lifestyle brands out there.
If you’re looking to make the jump into more lifestyle-centric marketing, this is a good one to listen to with a hot cup of coffee, a pen and some paper.
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