Tom McGuane on the Elements of a Great Story (and Brand Story)
We all want our brand story to connect emotionally and inspire a rabid fan base. Andy and Bill sit down with novelist, screenwriter, and angler Tom McGuane to reverse-engineer the elements of a great story. Where do you start? How can you find those deeper insights that land on a more emotional level with your audience? How do you craft a compelling narrative around a kickass idea? Who better to send us in the right direction than one of the greatest living storytellers and legendary voice of past and present outdoor generations? Tom even shares his candid and thoughtful take on our industry. If you’re looking to bring the next great brand story to life, grab a pen and paper.
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