Chase Heard and Rick Wittenbraker on Howler’s Secret Sauce Behind, “Heed the Call”
Hunting and angling brands are putting out a lot of soulful, overly poetic work that turns every moment in the outdoors into a life-changing event. While we love a great emotional power-ballad now and then, it seems like our industry is losing a bit of the fun.
Thankfully, there’s Howler Brothers. An antidote to the self-important and super-serious vibe found in a lot of outdoor brands. Andy and I recently visited Howler at their headquarters in Austin, TX to get to the bottom of how this great lifestyle brand does its thing. With beers in hand, we sat down with Howler’s Chase Heard, Founder and Design Lead, and Rick Wittenbraker, Chief Marketing Officer. While it may appear as if they operate on island time, their intensity and intentionality behind their progressive design and marketing is meticulously thought through and executed with real craftsmanship. How they blend fly fishing, surfing, travel, adventure and coastal pursuits is the result of hard work and unbridled passion. Yet they manage to keep things light and remind us that we all live our best life with good friends, good tequila and limes, and fly rod in hand.
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